Tommy Jeans
PLAY TO PROGRESS
Ko’leur campaign
CLIENT
Tommy Jeans
YEAR
2022
MEDIA
Display
On February 1, Tommy Hilfiger launched its TOMMY JEANS Spring 2022 “Play To Progress” campaign with creatives Tems (@temsbaby), Imma (@imma.gram) and BikeLifeRex (@bikeliferex). The three “futuremakers” from different corners of the world bring the concept of gaming to life as a form of progress through music, the web and street culture, in a winning combination of creativity and free expression. A project divided into three chapters where each talent is told through the vision of a different photographer. This poster campaign was implemented in the cities of London, Paris, Bordeaux, Lyon and Marseille.