PLAY TO PROGRESS
On February 1, Tommy Hilfiger launched its TOMMY JEANS Spring 2022 “Play To Progress” campaign with creatives Tems (@temsbaby), Imma (@imma.gram) and BikeLifeRex (@bikeliferex). The three “futuremakers” from different corners of the world bring the concept of gaming to life as a form of progress through music, the web and street culture, in a winning combination of creativity and free expression. A project divided into three chapters where each talent is told through the vision of a different photographer. This poster campaign was implemented in the cities of London, Paris, Bordeaux, Lyon and Marseille.