PARIS MARATHON 2022
PUMA unveils the Fast-R Nitro Elite and the Fast-FWD Nitro Elite, two new carbon plate running shoes, during the 2022 Paris Marathon.
With the health crisis, the practice of running has continued to evolve. Equipment manufacturers must therefore adapt to these many changes and offer ever more specific products (frequency of practice, level, biometric needs, etc.)
Thus, after several years of discretion in the running niche, PUMA is back in force and unveils a large XXL display device all along the course of the Paris Marathon.
Ko’leur has also put its expertise at the service of the creation of digital content dedicated to social networks in order to extend the customer experience and the immersive in the universe of the brand.