The New York brand Theory has opened a new flagship store on Regent Street in London, sharing direct access with the Uniqlo store, this new space is located at 103-113 Reget Street. Bringing their quintessential NYC aesthetic across the men’s and women’s collections, a neutral palette is used throughout with an overall contemporary, clean and open feel. Fast Retailing Chairman and CEO Tadashi Yanai said, “Regent Street and the UK are of particular importance to Fast Retailing. Regent Street was one of the first Uniqlo stores we opened outside our home market in Japan, in 2001. For this opening, the Theory brand carried out a poster campaign in the districts of Picadily, Soho, Covent Garden, Myfair and Marylebone, as well as Taxi wraps.