Avenue Agency
LVMH

PATOU

Ko’leur campaign
  • CLIENT

    LVMH

  • YEAR

    2020

  • MEDIA

    Display

Founded in 1914 by French fashion designer Jean Patou, “the most elegant man in Europe” according to the American press, the iconic fashion house that bears his name has revolutionized women’s fashion.

Renamed Patou in 2018 after joining the LVMH group, the House is today a fashion brand in the midst of a renaissance that signals a return to elegance, without necessarily being sophistication or ultra-luxury.

The Fall Winter 2020-2021 collection is enhanced by discreet but essential accessories. From the sailor cap with a masculine touch, to elegant golden earrings, each piece of the versatile wardrobe designed by Guillaume Henry for Patou Act 4 has become essential.

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